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    Recreational Vehicle Dealers Industry Profile

    Report Page Length: 10-12
    Last Quarterly Update: 3/15/2021
    SIC Codes: 5561
    NAICS Codes: 441210
    Chapters Include:
    Industry Overview Trends & Challenges Industry Forecast
    Quarterly Industry Update Call Prep Questions Website & Media Links
    Business Challenges Financial Information Glossary & Acronyms
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    Excerpt from Recreational Vehicle Dealers Industry Profile

    Companies in this industry sell new motor homes, new travel trailers, and used recreational vehicles. Major companies include Camping World, General RV Center, Giant Inland Empire RV, La Mesa RV Center, and Lazy Days' RV.

    Worldwide sales of RVs are expected to reach $77 billion by 2026, according to Globenewswire. The Asia Pacific market is the largest holding around 47% among other markets such as North America and Europe.

    The US RV dealer industry includes about 2,600 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $26 billion.

    COMPETITIVE LANDSCAPE

    Demand is driven by consumer income and population demographics. The profitability of individual companies depends on effective marketing and inventory management. Large dealerships have advantages in breadth of product line, repair center capability, and marketing efficiencies. Small dealers can compete by providing superior customer service or securing favorable locations. The US industry is fragmented: the top 50 companies account for about 40% of industry revenue.

    PRODUCTS, OPERATIONS & TECHNOLOGY

    Major products include new RVs (about 60% of US industry revenue) and used RVs (about 30%). Other sources of revenue for dealers include repair and maintenance, sales of RV parts, and extended warranty service contracts. Some dealers, especially in northern climates, also sell snowmobiles or other products during the winter.

    Most dealers have nonexclusive sales contracts with multiple RV manufacturers, although some carry just one brand. Individual dealerships can carry more than ...

     
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