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    Internet Publishing, Broadcasting & Search Portals Industry Profile

    Report Page Length: 10-12
    Last Quarterly Update: 4/26/2021
    SIC Codes: 2711, 2721, 2731, 2741
    NAICS Codes: 519130
    Chapters Include:
    Industry Overview Trends & Challenges Industry Forecast
    Quarterly Industry Update Call Prep Questions Website & Media Links
    Business Challenges Financial Information Glossary & Acronyms
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    Excerpt from Internet Publishing, Broadcasting & Search Portals Industry Profile

    Companies in this industry publish and/or broadcast content on the internet, or operate websites designed to help people find content online. Major companies include Alphabet (owner of Google and YouTube), Facebook, Netflix, and Twitter (all based in the US), as well as Baidu, NetEase, and Tencent (all based in China) and NAVER (South Korea).

    Global internet publishing, broadcasting, and search companies cater to a potential customer base of about 4.5 billion internet users worldwide. Top regions include Asia/Pacific (40% of worldwide internet users), Europe (nearly 25%), and the Americas (about 21%), according to the International Telecommunications Union. Use of the internet continues to expand globally, especially in developing nations.

    The US internet publishing, broadcasting, and search portal industry includes more than 8,100 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $165 billion.


    The profitability of individual companies depends on their ability to deliver relevant entertainment and information to the most people, and to offer advertisers desirable target markets. Advertising is a major source of industry revenue, accounting for more than half of US revenue.

    Google holds the largest share in the US, attracting about 37% of total US digital advertising spending, according to eMarketer. Facebook holds the second-largest share, with about 22%. The US industry is highly concentrated: the top 50 companies account for about 80% of revenue. Sites and services owned and operated ...

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